Gala Bingo, the largest bingo hall operator in Britain, is running a £1m bingo marketing campaign, sending out a mass mailing to all members to keep them informed of this month’s events. The mailing, in tabloid newspaper format, is personalized with each member’s name and horoscope. The mailing is being sent out to over 400,000 club members, and will include the nickname of each addressee's local club.

Gala Bingo awards prizes of close to £20 million weekly, with over 150 clubs operating throughout the UK, and over 5 million members. Gala is concerned about keeping close relationships with its members, and feels that the recent promotion will help members feel more excited and connected to their local Gala bingo hall.