Gala Bingo, one of the top bingo operators in the UK, has started a new promotion offering loyal customers a free holiday. They have sent out mailings and put up posters to be sure that even infrequent visitors to their bingo halls will be aware of the new promotion. Members who are interested in the free vacation are required to participate in Gala’s All Day Free Bingo. A week later, the members will need to return to a Gala Bingo location in order to receive their voucher for a free three day, two night vacation at a Pontin's brand resort.

The vacations are arranged through the Tequila agency, and each voucher is good for up to four guests at a Pontin resort. Pontin has six locations in the UK, and caters to families.