Virgin Games, billionaire Richard Branson’s winning online gambling website, announced its addition of Virgin Online Bingo. Branson held a launch party at the Roof Gardens in the Kensington borough of London, and released one hundred Virgin branded balloons. Bingo, according to Branson, is becoming the new poker, gaining in popularity.

Virgin Bingo will target a primarily British audience and will use the UK 90-ball bingo system. Cards will be priced from 5p to £1 and jackpots will start at £5,000. Branson hopes that low buy-ins will attract players from all walks of life, and make Virgin Bingo into the UK’s most popular online bingo site.