Jackpotjoy.com, a leading online bingo and gambling site, is discussing a possible float valued at £100m ($175 million). Known for instant win games and bingo games, Jackpotjoy is looking for possible financial advisors. Gamesys, parent company of Jackpotjoy, has announced that they are discussing strategic options, but finance director Michael Mee declined to comment about other details of the possible floatation.

Licensed in the Netherlands Antilles, Jackpotjoy went online in April 2001, and now has over 500,000 registered players. Offering bingo, slots, and casino games, in US Dollars, Euros, and British Pounds, Jackpotjoy pays out around £20m ($35 million) each month to winning players.

Talks include the possibility of Jackpotjoy being bought out by another company such as Sportingbet, Rank, or Party Gaming. With the current boom in online bingo and online skill-gaming, it’s possible that a competitor or a sportsbook site looking to expand would be willing to pay more than the anticipated floatation price.