Hipodromo de Agua Caliente, a Mexican company which has been operating sports betting and racing in Mexico for 90 years, has decided to start an online bingo site, using Parlay Entertainment's bingo software. eBingo Caliente is the first online bingo site to cater to Latin American Spanish speakers.

In addition to a Spanish language interface, the site will have Spanish callers, and a 90-ball Mexican version of bingo. Parlay Entertainment's Vice President of Sales, Andrew Branscombe, commented, "The market for online bingo is virtually untapped outside of English-speaking North America and the United Kingdom. Bingo is one of the most popular games in the world, and yet Spanish-speaking players have been vastly underserved by the online game."

Caliente's Corporate Director of Wagering and New Projects, Victor de la Fuente, said, "It has always been our principle to provide the best available products to both our land-based and Internet customers, hence our decision to choose Parlay Entertainment over the other players in the market. With the combination of Parlay's leading bingo solutions and Caliente's gaming operations, our two companies look forward to bringing the excitement of Internet bingo into Mexico."