Jackpot Gaming Limited has launched a new bingo site, which targets the young, bingo-loving women. BingoBoogie.co.uk offers several 90-ball bingo rooms and several other casino games. The company hopes to attract the currently overlooked group of working females aged 18 to 35.

Bingo Boogie has invested in hiring and training 10 experienced Chat Managers, who will not only monitor the bingo chats, but also give extra prizes during the games. The site's graphics are heavily influenced by 70's designs and players can buy cards for 10 pennies.

Sarah-Jane Connors, Director of Marketing at Jackpot Gaming Limited: “We believe that the online Bingo industry in the UK is set to sky rocket over the next two years and, in terms of customer acquisitions, may even outstrip poker. Bingo Boogie has the opportunity to be the young female equivalent to the more male-orientated sites like Party Poker and 888.com – and a lot more fun than either!

“In their rush to market, the some of the bigger brands involved seem to have missed the point when it comes to taking bingo online,. It’s not like other forms of online gambling - the audience is vastly different and so is what they are looking for. A successful site needs to combine having fun with low stakes, game education, good chat and lots of prizes. This audience is no less savvy than their male counterparts and you ignore them at your peril.”