The scene was a typical hotel conference room in Sunnyvale, California. The female audience, however, was comprised mostly of people statistically more likely to be cleaning the establishment's rooms than listening to a speaker there. The people sitting around tables playing bingo were none other than the hotel's housekeeping staff, and, while having fun playing, they were also there to learn about breast cancer.

The sponsor of the Breast Health Bingo game, the Latinas Contra Cancer, hopes to erase the cultural obstacles that would otherwise inhibit the spread of breast cancer awareness. Each bingo card contains valuable information in Spanish for the participants, which, roughly translated, means: “Touching your breasts is not sinful,” or “Decrease your risk of getting cancer by eating healthy.” Aside from practical tips and information, other subjects that find their way on to the Latinas Contra Cancer's bingo cards are, youth, mortality, and God.

Despite less incidence of the deadly illness, increasing breast cancer awareness among the Latina community is crucial, as their death rate is higher than that of whites or African Americans, mostly due to late detection.
The program aims to target other large Latina population centers with its Breast Health Bingo game.