Sportech-owned Littlewoods Gaming has branched out into bingo with the launch of its new online bingo site, www.LittlewoodsBingo.com. Online bingo network St. Minver is providing the gaming infrastructure for the new bingo venture. Its integration into the existing UK bingo network allows for the immediate commencement of Littlewoods bingo games, as St. Minvers is taking care of all site management and customer service duties.

Ian Penrose, Sportech's CEO, outlined the company's goals as trying “to broaden the company’s reach into the marketplace and look to establish LittlewoodsBingo.com as a leading UK bingo website.” As a means to that end, Sportech plans to initially market its new online bingo site to the existing 600,000+ members of the Littlewoods Gaming player pool.