Since the inception of bingo gaming on the Internet, American-style 75-ball bingo games have largely dominated the virtual landscape. The just-launched Blackpool Bingo is out to change that. Targeting the bingo-loving UK demographic, Blackpool Bingo is offering British-style 90-ball bingo games to its online bingo players.

As the 90-ball version of bingo had been around in land-based bingo halls for decades, Blackpool Bingo saw no reason that the game shouldn't proliferate online as well. Marketing itself as “the new quintessentially British online bingo location,” Blackpool Bingo emphasizes the social and community aspects of the game with a completely detachable chat window. For those who wish to take a break from bingo from time to time, Blackpool Bingo is also offering slots, keno, and video poker to its online gamers.