United Kingdom's National Bingo Game Association (NBGA), a body operating the National Bingo Game across the country, is reportedly about to launch an official website. The association brings together bingo operators, such as Gala Bingo and Mecca Bingo, whose clubs are all linked to the National Bingo Game through a computerized system.

Integrated agency Spinnaker was chosen among two bidders to develop the site. Spinnaker has previously worked with NBGA to advertise bingo games through campaigns such "afternoon delight" and "bingo bonkers." According to NBGA's marketing and communication manager Steve Baldwin, the site, which is slated for completion in September, is designed to better cater to new and existing bingo players.