Parlay Entertainment Inc., an industry-leading developer of online bingo gaming software, recently announced that Paddy Power plc, a prominent Irish gaming operator, has included Parlay Bingo in its portfolio of online gaming offerings. Paddy Power Bingo is a joint venture of Parlay and The Gaming Network, an online network operator. Interested bingo fans can access the newly-launched game either by visiting PaddyPower.com, or by going straightly to PaddyPowerBingo.com.

Paddy Power was launched in 1998. Since its establishment it has become the largest operator of fixed odds sports betting in Ireland. The company also offers odds on several non-sporting markets, like election results betting and the outcome of prominent televised events.

Andrew Branscombe, Vice President of Sales for Parlay Entertainment, was quoted as saying, "Big-name gaming and entertainment brands are increasingly expressing interest in online bingo, and Paddy Power is certainly ahead of the curve. This launch lends credibility to the contention that bingo is a game with mass market appeal and huge profit potential for operators. Established betting and casino operators are beginning to realize that [...] they can no longer afford not to add bingo to their online offering."