Although most online casino advertising efforts target male audiences, more than half of all online gamblers are actually women. Rather than playing in the internet's poker rooms, however, women gamers are more likely to be found in online bingo halls. Having this in mind, online bingo site ThinkBingo.com has launched a new advertising campaign aimed at female players.

While many online bingo sites already have highly-developed ad campaigns over the internet, ThinkBingo is the first to take its publicity endeavors to the streets with its new offline, women-centered ad campaign. Given that the site caters to UK bingo fans, offline ads will appear across the UK, where bingo is at the height of its popularity. Simultaneously, the site will maintain its online advertising presence.