Online bingo software provider Parlay Entertainment Inc. announced that the US Region of Sportingbet plc is using Parlay's bingo software for its newly launched internet bingo site, BingoBilly.com. Online gaming company Sportingbet, whose areas of expertise have previously spanned sports betting as well as casino and poker gaming, recognized online bingo as an industry with great potential. Approximately $70 to 90 billion is spent on land-based bingo each year and Sportingbet hopes to tempt a greater number of bingo fans to the internet with the launch of Bingo Billy.

Parlay was the first company to develop and release an online bingo product and its online bingo solutions are considered among the best on the net. A number of online bingo sites use Parlay's bingo solutions, including Bingo Mania and Funzio.